{"id":15296,"date":"2024-11-26T19:19:04","date_gmt":"2024-11-26T19:19:04","guid":{"rendered":"https:\/\/decisionsupport.institute\/?post_type=lp_course&#038;p=15296"},"modified":"2024-11-26T22:56:22","modified_gmt":"2024-11-26T22:56:22","slug":"mastering-online-advertising-strategies-for-impactful-social-media-and-brand-growth","status":"publish","type":"lp_course","link":"https:\/\/decisionsupport.institute\/fr_fr\/courses\/mastering-online-advertising-strategies-for-impactful-social-media-and-brand-growth\/","title":{"rendered":"Ma\u00eetriser la publicit\u00e9 en ligne"},"content":{"rendered":"<div class=\"preview-expand-header d-flex position-relative\">\n<h1 class=\"nav-target pt-3 mt-3 pt-sm-4 mt-sm-3\">Strat\u00e9gies pour des m\u00e9dias sociaux percutants et une croissance de la marque<\/h1>\n<\/div>\n<div class=\"preview-expand-body m-0 expanded\">\n<div class=\"mt-2 lead-sm html-data\">\n<p>L'\u00e9laboration d'une marque en ligne et d'une strat\u00e9gie de sensibilisation est primordiale pour la planification et la strat\u00e9gie des m\u00e9dias sociaux. La grande quantit\u00e9 de donn\u00e9es, d'informations sur les clients, de plateformes et de r\u00e9seaux sont r\u00e9imagin\u00e9es chaque jour, exigeant du sp\u00e9cialiste du marketing qu'il soit un pr\u00e9dicteur avis\u00e9. Ce cours vous pr\u00e9parera \u00e0 une approche compl\u00e8te de la publicit\u00e9 en ligne, en d\u00e9taillant les diff\u00e9rentes approches d'analyse et en s\u00e9lectionnant les bons r\u00e9seaux et les bons messages. Vous explorerez des concepts pertinents et tendance tels que : les publicit\u00e9s sur les m\u00e9dias sociaux, les utilisateurs actifs, les plateformes publicitaires, la strat\u00e9gie publicitaire, la publicit\u00e9, les hashtags, les influenceurs, la page d'atterrissage, le r\u00e9f\u00e9rencement, les d\u00e9penses publicitaires, les options publicitaires, le marketing par courriel, google adwords, la g\u00e9n\u00e9ration de leads, les publicit\u00e9s vid\u00e9o, le taux de clics, et le marketing de contenu. Soyez pr\u00eat \u00e0 planifier et \u00e0 allouer des ressources \u00e0 la publicit\u00e9 qui cr\u00e9e un impact.<\/p>\n<p>Ce cours en ligne est destin\u00e9 aux strat\u00e8ges des m\u00e9dias en ligne, aux analystes et responsables marketing, aux experts en strat\u00e9gie et marque marketing et aux leaders du marketing num\u00e9rique.<\/p>\n<p>Ce cours fait partie du certificat de professionnel en marketing num\u00e9rique de Maryland Smith. Pour plus d'informations,\u00a0<a href=\"https:\/\/www.edx.org\/digital-marketing-professional\">voir ici<\/a>.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Strategies for Impactful Social Media and Brand Growth Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the &hellip; <\/p>","protected":false},"author":45,"featured_media":15306,"comment_status":"open","ping_status":"closed","template":"","course_category":[],"course_tag":[],"class_list":["post-15296","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course"],"_links":{"self":[{"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/lp_course\/15296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/comments?post=15296"}],"version-history":[{"count":2,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/lp_course\/15296\/revisions"}],"predecessor-version":[{"id":15307,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/lp_course\/15296\/revisions\/15307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/media\/15306"}],"wp:attachment":[{"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/media?parent=15296"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/course_category?post=15296"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/decisionsupport.institute\/fr_fr\/wp-json\/wp\/v2\/course_tag?post=15296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}